SoftClay is an education technology mobile app that helps high school students (grades 8 to 12) explore different career paths and gain exposure to various professions. It offers a range of interactive features such as cards, bookings, points systems, and challenges, to assist students in identifying their ideal career path.
Softclay developed an MVP (Minimum Viable Product) using a platform that does not require any coding, to test the functionality and assess market demand. Now however, they would like to build a full-featured product that will be more of a premium product for larger businesses. To this end, it is in need of professional design to make it viable for the market.
As the designers of the platform, it was our responsibility to create a cohesive and intuitive user experience that effectively communicates the service offerings of the business to students. This required us to carefully consider the needs and goals of our target audience, as well as the unique value proposition of the business, in order to translate these elements into a unified platform that meets the needs of both the business and its users.
In order to achieve this, we conducted user research and gathered feedback from students to inform the design process and ensure that the platform was tailored to their needs and preferences. We also worked closely with the business to understand their service offerings and identify the most effective way to present these offerings to students in a way that is easy to understand and use.
Ultimately, our goal was to create a platform that is engaging, user-friendly, and helps students make informed decisions about their future career paths by providing them with the tools and resources they need to explore different professions and gain exposure to different industries.
To begin our design process, we created several versions of the user interface to understand the type of experience we wanted to provide for our target audience. Through this process, we were able to explore different design elements and gather feedback to inform our decisions and create a user-friendly interface that meets the needs and preferences of our intended users.
After finalizing the brand language and user interface (UI) direction for the mobile application, the next step was to begin designing the final screens of the app. This involved creating designs for all of the flows and features that were planned for the first phase of the product.
Once the brand language and UI direction had been finalized, the team could begin designing the final screens of the app. This would involve creating visual designs for each screen and flow, ensuring that they are consistent with the established brand language and UI direction. The goal of this phase of the project was to produce a polished, visually appealing product that was easy to use and navigate.